Elizabeth Donatelli has spent two decades writing, creating, and producing compelling and award-winning visual stories. She began her career as a television news reporter and went on to launch a video production company where she produces long and short-form video projects. She then took her love of storytelling to journalism education, digital advertising campaigns, pr/communications projects, and content marketing.

Elizabeth is currently the vice president of communications and content marketing for the National Association of Broadcaster’s Global Connections and Events. She runs the public relations effort to attract media and press for one of the fastest growing trade shows in the industry as well as the strategy for the social media and influencer campaigns, video production and website marketing.

Prior to this role, Elizabeth linked up with industry-leader CDI Ads as vice president of advertising to write, produce, and place 300+ digital political ads, which raised millions of dollars and garnered millions of views. She also developed and executed the digital buys for more than a dozen high-profile clients.

Previously, Elizabeth worked in long-form television production as the senior show producer for a digital investigative series. She oversaw research, field produced, and post produced seven, 45-minute episodes per season. The show investigated various topics from wrongful convictions to regulations in the commercial fishing industry to datamining youth. The team won various awards including Best Documentary at the Hollywood International Independent Documentary Awards and the Film Heals Award at the Manhattan Film Festival.

Simultaneously, Elizabeth used her media skills to head the National Journalism Center where she recruited and trained 50 college-aged reporters each year. She developed 200+ curriculum hours, coordinated speakers, and planned events for the aspiring journalists. In that time, she has also guest-lectured at various colleges including the University of Southern California, University of San Francisco, and George Washington University.

Elizabeth began producing television as a senior producer at Insight Visual Media, where she wrote, shot, edited, and produced YoungWild on the Sportsman Channel. In her time in Oklahoma City, she supervised a set-build, redeveloped the format to include more character interviews and less narration, and introduced sidebars stories and new characters.

Her first decade in television, however, was in front of the camera. Her career took her to Las Vegas, Nevada, to cover the 2012 Presidential race. While in Nevada, she spent two years at KSNV where she was nominated for four Emmys.

In 2007, Elizabeth reported for WAVE in Louisville, Kentucky. She was the only General Assembly television reporter from the state’s largest city and only one of three females in the state press corps. Elizabeth routinely sparred with other veteran reporters on KET’s Comment on Kentucky, a roundtable for journalists. She also covered the highly publicized rise Senator Rand Paul and re-election of Majority/Minority Leader Senator Mitch McConnell for which she as awarded honors from the Associated Press and Society of Professional Journalists. While in Louisville, she was nominated for five Emmys.

In 2005, Elizabeth started her broadcast career at WCAV/WVAW/WAHU in Charlottesville, Virginia, where she spent two years as a reporter while also shooting and editing her own stories. Elizabeth produced and anchored the launch of the station’s noon newscast and reported on both the evening and morning shifts.

The Washington, D.C.-native attended the University of Southern California where she graduated with a broadcast journalism degree from the Annenberg School for Communication and Journalism and minor in critical approaches to leadership. As a student, she interned at ABC News, MSNBC, and Torrance CitiCABLE.

She has served on the USC Annenberg Alumni Advisory Council since 2018, and the National Journalism Center’s Board of Governors since 2020.

Elizabeth launched her own video production company, Seven Shots Productions, in 2014 which creates videos for companies, nonprofits, and unscripted television shows.  Elizabeth has also appeared on CNN, MSNBC, NBC’s Nightly News, and the Weather Channel, among other networks.